Ikea shelves everyday in the next year’s catalog.
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Today, the Ikea catalog was launched in Sogn Hagekoloni in Oslo.
Now it’s everyday life the furniture giant is lifting up.
“How do you make the most of your everyday life,” asks Ikea. And think the answer is unimaginably in their new storage solutions.
The furniture giant will clean up in every crink and hook – after filling our homes for a number of years.
“We go to root to organize people’s everyday lives,” says Trude Pleym, responsible interior designer in Ikea Norway.
Emphasis is placed on lightweight practical things that can be stacked, folded and moved. How we know them.
Pleym says there is not one direction but a wide diversity.
A style expression she points to is rustic in dark colors and in rugged materials.
Urban life is combined with traditional values.
And for those who would fool: Yellow is the new color.
Sofa from Ikea
News that are worth highlighting include Kivik’s sofa . The same is Stuva, a flexible and spacious storage system for the children’s room.
– The theme of the year “more of what matters,” explains communications worker Frode Ullebust that the home should not stand in the way of what matters, such as friends and family.
Best of Solutions
– I think Ikea is better on solutions than single products. The furniture models, especially when it comes to sofas, is only on a regular basis. Okay, simple and a bit boring, maybe even a little shabby expression, says Knut Skoe in the furniture council.
No Lifestyle Bible
Shoes seem to have often given the Ikea catalog a meaning that far exceeds what it’s meant or what it actually is; a catalog from a warehouse.
– Frequently, reviews of the Ikea catalog can give the impression that it is the lifestyle Bible or that it says something about our age. It’s crazy in my opinion.
He believes that the directory is excessively stuffy, and if it tells something about the spirit of time, it must be that every kind of minimalism is dead and buried, he concludes.
Want to be environmentally conscious
This year, IKEA will show that they are environmentally conscious:
“If every Ikea customer exchanges a standard 60 watt bulb with a light bulb, the energy in CO2 emissions will be identical to removing 750. 000 cars from the road, “writes Ikea.
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