How to succeed in housing sales.
Some homes are sold faster than others. There may be several reasons for that.
The general housing market at the time of sale, the number of homes for sale in the neighborhood, the price, the advertisement and the pictures of the home stand out in the crowd.
Marianne Dåsnes is a real estate agent in Krogsveen. She is concerned that her home advertisement stands out in the crowd. What matters most is the presentation of the pictures and the text in the ad.
Here she tailor each home ad and takes a lot of time to get the optimal ad on each item she sells.. Quality and creativity a large part of the presentation.
Even she has recently achieved a sales record with an apartment in Bjerke, Oslo. On the main picture we see the sheep Ludvik sitting at a table to “eat” candy. Whether it was a right or wrong idea, could probably be discussed, but as an eye-catcher and attention it woke up at least. They achieved very many hits already the first 24 hours the advertisement was out. The broker does not see if the Ludvik sheep show up on other ads.
– I like to stand out. There is hard competition in the brokerage industry and many often follow only the flow. Thinking new and different is something I focus on.
Christian Vammervold Dreyer, Managing Director of Property Norway, has several theories about why some homes go like hot wheat bread.
– A feature of homes that are being sold quickly is that the seller goes out with the right price and alluring marketing. This creates results. Some homes need styling, but it’s far from everyone. In some apartments styling will be important in order to obtain, for example, the potential of land use.
He tells you that two of the losses many go into is overfilling or emptying the apartment completely for furniture.
– Both parts are just as stupid. If the home is not furnished, it becomes difficult to anticipate the potential it has. If it is overgrown, it will also be wrong. The best advice is to remove a lot of furniture, but not all, Christian Vammervold Dreyer is advised.
t good first impression
1. Interview more brokers. Consider carefully with the choice.
2. Market your home heavily immediately.
3. Professional photos and styling make the trick.
4. The house must appear as a gem.
5. Think other media than ad and find. no and be your own copywriter.
6. Promote your home locally.
7. 24 hour view – available.
8. Be proud of the apartment.
9. Offer contact.
10. The correct price is market price.
Source: Gorm Kunøe, First Minister at the Department of Marketing, BI Norwegian Business School.
In addition to creative housing ads, sales experts believe it is very important to create a positive first impression on display.
In cases where the property is sold soon, the owners have often added a lot to the actual view, as well as advertising and photos.
– The view must be prepared as well as you would prepare a company. Of course, when you get guests, you can do that in advance. This must also be done before the display. First impressions are very important, says Christian Vammervold.
Check that the stairwell and outdoor area are presentable – and remove any pets and traces of the animal.
You do not want to camouflaging shortcomings at home, but pets have nothing on a view to do, emphasizes the expert.
Buying on the stomach feeling
– Most people buy the stomach feeling – and then it is important that the home is clean and tidy, real estate agent Marianne Dåsnes.
– Many people look in the cabinets and drawers when they are on display, so it’s not beneficial if there’s a smell in the fridge and are dull in the kitchen cabinet or the dishwasher. There are not many who smoke inside anymore, but if you do, it’s very important to finish it at least one month before viewing. If you live in a block it is important not to let the first impression be spoiled by garbage and advertising that floats in the rise.
– A good tip for viewing may be having something to serve. It’s always positive, says Marianne Dåsnes.
Gorm Kunøe is the first installer at the Department of Marketing, BI Norwegian Business School. He explains that there is a fundamental relationship that must be in place for a home sales to succeed.
There must be a match between those looking for the home and the home.
Here’s his checklist for homeowners:
1. Possible customers must be shown. People are looking for a living in the chair and many people are often dreaming of objects they can not afford or want to live in, if they get the chance. It’s a bit “titting” in reading home ads to see how terrific decor people have. A little “housing porn” where the home is disguised and open to everyone to study.
The challenge is to get those who would like to live in the item marketed to appear.
The Council is to see all “marketing seals” immediately. Get the home marketed in all channels you and the broker dream about. Do not wait-and-see, because you will lose sight of it. Go out of all channels and enjoy a quick sale, instead of annoying you might have possibly managed a smaller marketing package.
2. Do not get broker the right stakeholders on the view, the seller has lost. This means choosing the broker and broker’s activity level and competence “all”. Obviously, the broker can not create a castle out of a ruin, so broker must get a real chance to do a good job. Take a long and in-depth chat with the broker you have chosen.
Get a realistic and up-to-date opinion about what your home should cost.
Information about what the neighbor sold to two years ago may have some interest, but no more. Do not hide anything about the state of residence of the broker. It strikes back at the seller, because broker is only intermediary. It is the seller who is responsible if the condition of the wetlands is not properly described. Most disputes for home sales go to the living rooms. Both the seller and the buyer must be awake at this point.
3. Expectations create queue
The simple math is that the more people who would like to live in the home you have for sale, the greater is the chance to get sold fast. Then the marketing of the home is about building up expectations for the home. Why are you disappointed in viewing? Yes, the relationship between price and quality can unfortunately prove to be negative.
When the beautifully styled ground floor apartment turns out to be a basement without windows without light and no air, the potential buyer will be disappointed.
But the goal is reached, the real estate agent has had a chance on display day. So, of course, is the question of broker’s ability to bring forward the prospects of the prospective customer and is told what qualities the apartment and the surrounding area have. That potential buyers turn in the door may be due to several factors. When you arrive at a view, all possible impressions are made. Is the road towards the house full of holes? Are the car parks well or badly located? Is it rubbish? Is the hedge and garden characterized by mess and disorder? The dwelling must be staggered. Feel free to feel the opinions of others about the state of your home and invest in the view. Broker should also be able to advise.
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