We need this in the bathroom
Hexagon tiles are the new hot
What’s needed to be able to enjoy the bathroom? The answer will probably vary if you are male or female.
We do not quite share the same perceptions of what is important in a bathroom, it appears in a nationwide survey conducted by the research company YouGov on behalf of the bathroom manufacturer Villeroy & Boch Gustavsberg.
Our survey shows that interior is much more important for women than for men. The women are concerned with the visual impression in the bathroom, meaning that it is inviting with matching towels, scented candles and creams, says Rebecca Duvemyr, PR and Communication Officer in Villeroy & Boch Gustavsberg.
Spa or spa treatments
Men, on the other hand, according to the survey, have a different opinion of what is important in the bathroom.
– 30 percent of men say that good internet access is one of the most important, Duvemyr strikes.
Interior designer Åse Imset is working on bathroom decoration. In her work with clients, she knows what the different sexes are concerned with. She is not surprised by the information. For women, a cozy bathroom is the most important thing. It will remind you of a spa with a good shelf space, scented light, space to lay off the towel and the ability to cushion the light, “says Imset.
– Toddlers also often want a place where they can sit down in the bathroom, says Imset.
Cozy or convenient
She says that women want soft rays in the shower while men want hard rays, rain showers in the ceiling and bubble baths.
Important in the bathroom:
Most important for women:
38 percent – even towels
38 percent – luxury products
26 percent – scented candles and the like
25 percent – radio and music
15 percent – good internet access
11 percent – reading material available
7 percent – fresh flowers
Most important for men:
29 percent – good internet access
25 percent – radio and music
18 percent – reading material available
18 percent – even towels
14 percent – luxury products
12 percent – scented candles and the like
6 percent – fresh flowers
(Figures from the survey conducted by the research company YouGov on behalf of the bathroom manufacturer Villeroy & Boch Gustavsberg)
– Men dream about having TV on the wall and docking station for their mobile. They think it’s okay with a place where the shaver can keep the plug in place forever, so they do not have to clean it away, “says the interior designer.
She states that, unlike the women, men are not particularly interested in the fact that it is going to be cozy in the bathroom.
– But they would have felt good if the woman took all her things and left. At first, you may want to see what things and decorations have to say.
Duvemyr in Villeroy & Boch Gustavsberg says that the survey also shows that women, young people and those without children spend the most time in the bathroom, but also people generally spend more time in the bathroom;
– We have seen a big development on the role the bathroom plays in the house. Before it was quickly and quickly, while now the bathroom has become the place for quality time alone on a busy day.
Both wish music
The study of Villeroy & Boch also reveals that reading material is available in the bathroom and, in particular, the ability to listen to music or radio is very important for men. This can be done by interior designer Imset.
– The ability to play music is one thing customer groups of both sexes want. Admittedly, the man wants this available through technical duplication. Should there be radio in the bathroom, the man wants to control the music through one device, she says.
Imset also says that women are not very keen on whether speakers are on the ceiling.
– You may as well bring the entire radio into the bathroom and plug in the cord, “says Imset.
The article continues underneath the image.
skeptical to the survey
One who is not as sure that there are so large gender differences between men and women and well-being in the bathroom, is the head of the Center for Interdisciplinary Gender Research, Anne-Jorunn Berg.
The owners wanted a bath with wow factor
– I think the well-being in the bathroom is related to how much time is available and I do not actually believe that men and women have as many preferences as it may seem in the survey, she believes.
Her colleague in the same discipline, researcher Marianne Inez Lien, also questions whether what appears in the survey is based on what is assumed is women’s preferences. She believes the marketing of bathroom and other that deals with wellness and interior is strongly aimed at women.
– I would describe it as highly feminized. As I see, there are enough factors such as wall-mounted restrooms, whether there is one or two sinks in the bathroom or heating cables in the floor, which is probably ranked higher on the comfort list than the same towels and scented light or reading material and radio. This is true for most of us and probably regardless of gender, the researcher points out.
Want to read more such things? Sign up for our newsletter and follow click on Facebook.